Journal
How we think about AI, film and creative direction — and how it can work for your next project.
Music videos4 min readAI music videos are creating a new visual languageWhy artists are using AI to build worlds that would be impossible — or unaffordable — to shoot.Read article 
Creative direction5 min readHuman direction in the age of AI: why taste still winsAnyone can generate an image. Very few can make it mean something.Read article 
Commercials4 min readHow brands are using AI to make cinematic commercialsFrom product ads to full campaigns: where AI adds real value — and where it doesn't.Read article 
Content creation3 min readShort-form content at scale without looking genericReels, shorts and social ads move fast. Here's how to keep them distinctive.Read article
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